Bookmarked UI/UX Design, 2018

The project spanned across three months where I chose a specific location - The Strand Bookstore, and created a mobile application that enhanced the experience an individual has in this specific space. I designed an experience that lets a user track the journey of their book that has either been picked up from the used section of the bookstore or has been donated to it. The motif of the human touch to an inanimate object was portrayed through fingerprint marks on the screens.

Key Features
Track a Book, Read Insights, Share Your Insights

By tracking a book that you recently picked up from the donated section of the bookstore, you get an insight into who owned it and where has it been before you. The platform creates a community among avid readers who are interested in the humanness of an inanimate object. 

User and Location Research
The user interviews conducted in this location gave me an insight into the reasons behind people collecting these books. The most surprising finding through the research was that the target audience wanted a way to feel connected to the past of this object and to the people that owned it before them. The collecting of such objects became part of their identity and the users were also very interested in antique objects in general.  

Proess - Icons, Mockups, Userflow
I designed a custom stamp mockup that would be placed on every book in this section of the bookstore. By using paint to make fingerprint marks on a paper, the sheet was then scanned and edited on Photoshop and mocked up.

Mitali Nopany © 2020